How We Work
Ways We Can Work Together
I work with early-stage founders who are building from scratch and need clarity before scale.
If you're doing a lot but still unsure:
who your real customer is
why they should buy
how to consistently get people to pay
…this is where we work together. →
I don't offer generic consulting or long retainers. I work in focused, outcome-driven phases designed to get you traction.
Customer Clarity Sprint
This is where everything starts.
Before tactics, content, or outreach, we get clear on:
who your first real customer is
what problem they're actually paying to solve
how to talk about your product or service clearly
why you are the right choice
Best for: Founders with an idea, early product, or vague traction — but no clarity.
You walk away knowing exactly who you're building for and what you're selling.
First Customers Sprint
Turning effort into actual customers.
We focus on:
tightening your messaging so people understand you
identifying where your first customers already are
building a simple outreach or acquisition approach
converting conversations into paying customers
No ads. No funnels. No noise.
Best for: Founders who are "doing things" but not seeing consistent results.
Your first paying customers — and confidence that this can work.
Traction & Momentum
Make it repeatable — without overengineering.
Once customers start coming in, this phase focuses on:
simplifying what's already working
creating a lightweight acquisition process
improving conversion and follow-up
setting foundations you can build on later
This is not about scaling fast. It's about stabilising traction.
Best for: Founders who have early wins but feel scattered or overwhelmed.
Momentum, clarity, and a calm path forward.
How I Work
Hands-on
not high-level theory
Collaborative
not prescriptive
Focused on clarity
not complexity
Built for early-stage
realities, not textbooks
I don't believe in bloated decks or vague strategies.
I believe in work that leads to customers.
Let's get you your first
paying customers
If you're building something new and struggling to get your first paying customers, let's figure out what's missing — and what to fix first.
The beginning doesn't have to feel this confusing. It just needs clarity.