Thinking Out Loud

Jan 05, 2026

Why the \"Marketing Funnel\" Isn't Where Early-Stage Founders Should Be Focused (And What Actually Matters Instead)

The marketing funnel isn't dead — it's just the wrong first focus for early-stage founders. Learn what actually matters before your first paying customers.

Aug 28, 2025

Stop Playing Calendar Tetris — Here's How Scheduling Blocks Your Most Important Work

Your busy calendar might be the reason you can't get paying customers. Learn 3 ways your schedule is blocking traction and a simple framework to fix it.

Aug 27, 2025

The Costliest Phrase for Early-Stage Founders (And Why It's Blocking Your First Paying Customers)

There's one phrase that quietly kills traction for new founders — "We'll figure it out later." Learn why this mindset blocks your first paying customers and what to do instead.

Aug 07, 2025

Before You Scale: 3 Signs You're Not Ready for Paying Customers Yet

Most early-stage founders think they have a growth problem. In reality, they have a clarity problem. Here are 3 signs your growth efforts are holding you back from first paying customers.