I help early-stage
founders get their
first paying customers.
If you're building something new and feel stuck between effort and traction — I help you find clarity on who you're building for, what you're selling, and how to turn conversations into customers.
Former VP (Advertising) · Based in Dubai · Working with founders globally
Sound familiar?
"I have a product, but I'm not sure who my real customer is."
"I'm doing a lot — content, outreach, conversations — but nothing converts."
"I keep second-guessing my messaging and positioning."
"I know I need to scale, but I don't have traction yet."
That's exactly where I work. →
What I help with
From idea to first paying customers.
Customer Clarity
Get clear on who your real customer is, what they're willing to pay for, and why you're the right choice.
First Customers
Turn conversations, outreach, and effort into actual paying customers — no ads, no funnels, no noise.
Early Traction
Stabilise what's working into a simple, repeatable process — without overengineering or premature scaling.
Most businesses don't struggle because they can't scale.
They struggle because they never truly start.
My approach
Clarity before scale.
I work hands-on with founders to move from uncertainty to a clear, validated path to revenue.
Before
"I think this could work"
After
"People are paying for this."
Notes from the early stage
Latest thinking
Why the Marketing Funnel Isn't Where Early-Stage Founders Should Focus
The funnel isn't dead — it's just the wrong first step.
GrowthYour First 100 Customers Won't Come from a Funnel
They'll come from clarity, conversations, and real engagement.
PositioningWhy Most Early-Stage Brands Don't Need a Marketing Strategy
They need something much simpler — and more honest.
Let's get you your first
paying customers
If you're building something new and struggling to get traction, let's figure out what's missing — and what to fix first.
The beginning doesn't have to feel this confusing. It just needs clarity.