About — Khushkool Khosla
I help early-stage brands get their first paying customers.
Most businesses don't struggle because they can't scale. They struggle because they never truly start.
They have ideas, effort, content, and conversations — but no clear answer to:
Who is my real customer?
Why should they buy from me?
How do I consistently get people to pay?
That's the stage I work in. →
How I Got Here
I spent over 7 years in advertising and growth leadership, most recently as a VP at a leading Indian agency, working on brand strategy, digital transformation, and growth systems.
On paper, everything looked solid.
In reality, what I saw again and again — especially with early-stage brands — was this:
Strategy existed.
Execution existed.
Customers didn't.
Founders were doing too much, too early, without validating the basics.
That's when I shifted my focus.
Today, I work directly with early-stage founders and small teams to help them get their first paying customers — before scaling, before hiring big teams, before burning money.
What I Actually Help With
I specialise in the messy beginning — where clarity matters more than complexity.
Identifying your first real customer (not "everyone")
Clarifying what you're selling and why it matters
Fixing messaging so people understand and say yes
Building a simple, repeatable customer acquisition process
Turning conversations, outreach, and ideas into actual revenue
No hype. No premature scaling. No bloated strategies.
Just focused work that leads to traction.
My Approach
I don't believe in teaching growth without practicing it.
I work hands-on, collaboratively, and practically — helping founders move from:
Before
"I think this could work"
After
"People are paying for this."
Behind the scenes, I use a structured framework (often referred to as the First 100 Customers phase) — but what clients experience is clarity, momentum, and confidence to move forward.
Who I Work With
I work best with
· Early-stage founders
· New brands and solo founders
· Teams building from scratch
· Founders stuck between effort and traction
I'm not the right fit if
· You're chasing vanity metrics
· You want shortcuts or hype
· You're focused on scale before validation
Content & Building in Public
Alongside consulting, I document my thinking and experiments through content — sharing what I'm testing, learning, and refining in real time.
Not as theory. As practice.
Because clarity comes faster when work is visible.
Let's get you your first
paying customers
If you're building something new and struggling to get your first paying customers, let's figure out what's missing — and what to fix first.
The beginning doesn't have to feel this confusing. It just needs clarity.