From Manual Chaos to Automated Clarity — How a Media Pro Transformed Reporting

Client: Solo Founder – Media & Advertising | India

Industry Experience: 11 years

Engagement Duration: 8 weeks | Contract Consulting

Location: India

I helped a solo founder in the media & advertising industry unlock business growth. Here is the outcome of this consulting assignment.

Here's how I achieved these outcomes, read on.

The Challenge

For over a decade, this founder had built a solid reputation in media and advertising.

But behind the polished client work was a time-draining reporting process:

• Every client’s advertising spend, impressions, and stats were tracked manually in Microsoft Excel
• Data from multiple platforms had to be downloaded, cleaned, and reformatted—by hand.
• Each report took hours, leaving little time for networking, client acquisition, or business growth.
• A lack of tech knowledge meant he couldn't see an alternative - he believed manual grunt work was the only way. 

When he reached out, he wasn’t struggling to get clients—but he was capped on how many he could serve, because his time was stuck in reporting, not in expansion.

The Approach (8-Week Contract Engagement)

Week 1–2: Business Unpacking & Workflow Mapping 
We reviewed his client reporting cycle from start to finish, documenting each step, platform, and dependency.

Week 3: Automation Blueprint

I designed a custom reporting panel tailored to his business—no generic SaaS tool, but something that matched his workflow exactly.

Week 4–6: Building the Tech Infrastructure

We implemented a robust and scalable system:

● Hosting: AWS EC2 Instance with a static IP for reliable uptime

● Web Server: NGINX configured as a reverse proxy for secure, smooth performance

● Backend: Node.js with Express.js to handle API calls and data processing

● Database: MongoDB for persistent, fast data storage

● Process Management: PM2 to ensure high availability and auto-restart on failure

Week 7–8: Deployment, Training & Transition

● Launched the reporting panel with live client data feeds

● Trained the founder on usage (without requiring deep tech skills)

● Built SOPs for troubleshooting and panel updates

The Results (Measured at Week 8)

📊 Key Improvements:

● 100% automation of client reporting (keeping in mind specific time zones)

● Reporting time reduced from ~15 hours/week → under 30 minutes/week

● Zero manual Excel compilation

● Founder freed up time to expand client base by 20% in the first 3 months

post-launch

● Improved report accuracy & consistency — no more human error in data entry

For years, reporting felt like part of the job—just something I had to do, no matter how long it took. I never imagined it could be automated. Now, my reports are ready in minutes, and I can spend my time meeting new clients, building relationships, and actually growing my business. It’s been a complete game-changer. -
Founder's words

Let's talk

If you are a company or a startup constrained by day to day tasks preventing you from growing your client base. Let's talk. I may be able to help you. 

Book your discovery call here.